A New View of Canadian Workers


Job Talks is producing a detailed report on the Work-Related Values of Canadians. The full report, based on a representative sample of 1,000 Canadians, will be available for download in mid-2019.

This section contains an overview of 5 new segments of Canadians based on how they feel about their work. Each segment is accompanied by a Qi MindMap™ in the top right corner. Click on the Qi MindMap™ thumbnail to enlarge.

​How to read a Qi MindMap


A Qi MindMap™ is a powerful tool for visually comparing groups of workers based on 50 values statements about work.

The more heat on the edge (where the negative attributes are located), the worse it is. This calls for compensation by the positive attributes in the centre.

Square Pegs

Bottom Rungers


The Comfortable

The Fulfilled

Special thanks to our

Job Talks Partners

Together, we will change the way Canadians  view education, training, and work.

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