THE WORK-RELATED VALUES OF CANADIANS
A New View of Canadian Workers
Based on a representative sample of Canadians (n=1000), Job Talks and Q.i. Value Systems Inc. have identified a "new view" (a segmentation) of Canadian workers based on their work-related values.
This section contains an overview of 5 new segments of Canadians based on how they feel about their work. Each segment is accompanied by a Qi MindMap™ in the top right corner. Click on the Qi MindMap™ thumbnail to enlarge.
How to read a Qi MindMap™
A Qi MindMap™ is a powerful tool for visually comparing groups of workers based on 50 values statements about work.
The more heat on the edge (where the negative attributes are located), the worse it is. This calls for compensation by the positive attributes in the centre.
Square Pegs
Bottom Rungers
Musketeers
The Comfortable
The Fulfilled
Special thanks to our
Job Talks Partners
Together, we will change the way Canadians view education, training, and work.